This enterprise involves plant and fruit production. The produce here can either be sold raw or processed and packaged before selling. Processing can be: drying, sorting, cleaning, waxing, juicing, jam-making, etc. The processed and packaged products sell at better prices than the raw produce. For a successful business, the following should be considered before you venture into crop production: what kind of plants do you want to grow? How intensive are the cultivation practices? What scale of operation are you thinking of?

 This enterprise can be divided into the following:

  • Ornamental production: This is a branch of horticulture that deals with plants used for aesthetic purposes e.g. cut flowers, lawn grasses, landscape flowers, shrubs and trees. Herbs used for making spices can also be categorized in this section e.g. sage, chamomile, marjoram, pepper mint, etc.
  • Fruit production: Involves setting up orchards with the aim of selling fruits. The fruits can either be sold raw, packaged or processed into juices and jam before selling. It is important to invest in rare high value fruits, to take advantage of the market e.g. grapes, apples, strawberries, tree tomatoes, etc.
  • Vegetable production: this is the production of all plants needed for the fresh market e.g. cabbages, tomatoes, onions, carrots, parsley, celery, etc. This is usually a high intensive enterprise which requires the business owner to be available on the farm most of the time. For business purposes, high value vegetables should be grown e.g. indigenous vegetables, broccoli, celery, parsley, asparagus, radish, etc.
  • Field crops production: these involves majorly the cereal crops e.g. wheat, maize, pulses, rice, sorghums and millets. They are low-medium intensive crops. In small scale production, they tend to be low income generators.
  • Forage production: This involves production of fodder for animals e.g. hay, Lucerne, napier, etc